Marketing Manager: Role Overview, Responsibilities & 2025 Salary Data
Marketing Managers lead branding, business development support, proposal coordination, and digital marketing for AEC firms. They position firms competitively, support client acquisition, and manage firm visibility and reputation.
What Does a Marketing Manager Do?
Marketing Managers lead branding, business development support, proposal coordination, and digital marketing for AEC firms. They position firms competitively, support client acquisition, and manage firm visibility and reputation.
What Does a Marketing Manager Responsible For?
- Develop and execute marketing strategies and campaigns
- Manage proposal and qualification package development
- Coordinate pursuit efforts and client presentations
- Oversee website, social media, and digital marketing
- Create marketing collateral, case studies, and thought leadership content
- Manage awards submissions and public relations efforts
- Support business development and client relationship activities
- Track marketing metrics and ROI
Marketing Manager Qualifications & Requirements
Technical Skills
- •Adobe Creative Suite (InDesign, Photoshop, Illustrator)
- •Proposal management software (e.g., Deltek, Unanet)
- •Content management systems (CMS)
- •Social media platforms and analytics
- •Email marketing platforms (Mailchimp, HubSpot)
- •Microsoft Office Suite
- •Project photography coordination
- •SEO and digital marketing basics
Professional Competencies
- •Strategic thinking and creativity
- •Strong writing and storytelling
- •Project management and deadline orientation
- •Collaboration with technical professionals
- •Attention to detail
- •Client service mindset
- •Adaptability to multiple projects
Education & Certifications
Education:
Bachelor's degree in Marketing, Communications, or related field
Certifications:
SMPS certification (Certified Expert in AEC Marketing) preferred
Preferred Qualifications
- +5-8 years of marketing experience in AEC or professional services
- +Proven proposal and qualifications management
- +Understanding of AEC project delivery and client procurement
- +Experience with SF330 and public sector proposal processes
Marketing Manager Market Outlook
Strategic Marketing Leadership
Marketing Managers in AEC firms can advance to senior marketing leadership, business development roles, or partner-track positions. Many transition into client-facing roles or strategic planning.
Typical Career Progression:
Sample Job Description Templates
Marketing Manager
Position Overview
Lead marketing initiatives for our growing AEC firm. Manage proposals, digital marketing, and brand strategy while supporting business development efforts.
Key Responsibilities
- •Manage proposal development and qualification packages
- •Coordinate pursuit teams and client presentations
- •Oversee website, social media, and content marketing
- •Create marketing collateral and case studies
- •Support awards submissions and thought leadership
- •Track marketing metrics and campaign performance
Requirements
- •Bachelor's degree in Marketing or Communications
- •5+ years of marketing experience in AEC or professional services
- •Strong proficiency in Adobe Creative Suite
- •Excellent writing and project management skills
- •Experience with proposal management and pursuit processes
- •SMPS certification preferred
Marketing Manager Salary Ranges (2025)
$75,000
Entry Level: $55K – $68K
Mid Level: $68K – $90K
Senior Level: $90K – $120K+
Salaries vary by experience, location, company size, and specialization.
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